Continuing from the previous post… Comparing the figures to marketers in North America and the UK, Australian B2B lead generation companies are more involved in content marketing. However, despite all the efforts and global trends, just about 30% marketers are happy with what they’re getting out of content marketing. The primary reason for such disappointment,…
DetailsThe demand for B2b lead generation outsourcing has been growing by leaps and bounds in recent times, with content marketing serving as one of the most lucrative opportunities to reach the TG. A recent study in Australia has shown that nearly 96% marketers are using content as a channel to generate leads. However, only 29%…
DetailsIt’s not new for businesses to resort to B2B appointment setting for generating sales. However, it is rare for them to succeed at this endeavor because everyone’s doing it, which means it’s very difficult for everyone. However, there are certain tactics that can be used to get better success. The first among this series of…
DetailsContinuing from the previous post… Having a ‘wow’ offer might not always be possible for B2B appointment setting, but it’s all the more necessary that telecallers at least have one talking point as their opening pitch. The first appointment objections are going to be raised during the first call itself (or maybe for the next…
DetailsContinuing from the previous post… Telemarketing is often looked down at, as a B2B lead generation medium. However, there’s no denying the fact that with a targeted list, it can work wonders for any business. Particularly when one is talking about targeting a known audience, adding telemarketing as a component of the overall mix (which…
DetailsContinuing from the previous post… Publisher lead generation programs are another great option for sales lead generation initiatives. There is a wide range of programs that’s covered under this head, with regards to different publishers. And even though contacts that are received via these programs are not very high quality, the programs are definitely more…
DetailsB2B lead generation is, and has always been, among the top priorities of marketers, especially for the ones who would be making complex sales in a huge enterprise. In the last decade, there has been a tremendous change in the lead generation landscape. Digital marketing is the new fad, and a quite effective channel as…
DetailsAlthough Twitter doesn’t offer the kind of success in terms of B2B lead generation that LinkedIn does, it nonetheless is a powerful tool. One can use it to promote sales, products and services, and utilize hash tags to showcase the recent developments to clients. This also helps in finding the topic that is trending and…
DetailsContinuing from the previous post… LinkedIn is among the fastest growing sales lead generation channels in the online world today. Research shows that traffic from the professional network has a high visitor to conversion rate, to the tune of nearly 3 percent. This is close to three times the percentage of Twitter and Facebook. The…
DetailsContinuing from the previous post… As per Google, tech buyers consume nearly 14 pieces of online content before they make a buying decision. Regular buyers, on the other hand, consume just 9-10 pieces. Regardless of the difference, one can certainly presume that companies that produce original content that makes sense to their TG are going…
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